Beauty Insights, Product Reviews, Trends

Tints aren't forever, but you can prolong their life with these four foolproof tips and tricks for making your clients' brow tints last. Read on to learn more.

Lash lift treatments have many benefits for your clients. Looking for reasons to add this remarkable service to your salon? Here are some lash lift pros.

When you're performing a lash lift treatment, it's crucial to pay close attention to processing time. Here's what over-processing is and how to avoid it.

Competition in the beauty industry is fierce. How do you make your salon stand out among the ever-growing crowd? Here’s how to make your salon one-of-kind.

2021 was an eventful year for brows. The pandemic made it hard to secure brow appointments, and people started going out less. This caused many to adopt a less is more mentality when it came to their brows. After all, why put so much effort into your brows if no one but the person in the mirror can see them? But others clung to pre-pandemic trends. More time at home meant more time to experiment with brows styles. People shared their experiments online, and new social media brow trends spread like wildfire. The hottest eyebrow trends of 2021 according to experts are a mix of maximalist trends that emphasize fuller, darker brows, and minimalist trends that embrace natural and thin brows. This year, these two divergent trends clash and compete for dominance. Which side are you on? Here are some of the most popular brow trends of 2021. Fluffy Brows This voguish trend from 2020 adamantly refuses to step out of the limelight. Fluffy brows are full, arched brows with hairs that lay at an inimitable angle. The easiest way to achieve this bold-yet natural look is with brow lamination, but a good trim is an effective at-home alternative. Take a spoolie, brush your hairs upward, and then trim any hairs that are noticeably longer than the rest. Ta-dah! There you have it—fabulous, fluffy, feathery brows. GeoLift Brows The GeoLift brow is the perfect blend of thin, well-defined pencil brows and dark, full brows. It has a thick and feathery head but a thinner arch and tail. But why are GeoLift brows called GeoLift brows? These brows combine impeccable geometry with a noticeable lift—hence the name. If you already have a lot of brow hair, a brow mascara can take it to the next level. If you have sparser brows, you can achieve GeoLift brows by using a grooming gel and a brow powder or pencil to fill in the gaps. All-Natural Brows The pandemic has made it harder than ever to secure a brow appointment. Additionally, people aren't going out as much. As a result, the au naturel look is in again! This look is great because it requires absolutely zero effort. All you need to do for stunning natural brows is brush a spoolie through the hairs every so often to keep them tamed. Apart from that, there's nothing to do but head out into the world and flaunt the brows you were born with. Thin Brows 90's fashion was casual, comfy, and minimalist. Emphasis on the minimalist! Unlike the 80s, when big hair reigned supreme, the 90s emphasized sleeker, shorter, and thinner hair—and not just on the head, but on the face. Pencil brows were all the rage during this unforgettable era, and now, over 30 years later, they're making a comeback! For people who have naturally thin brows, this retro revival comes as a relief. After years of struggling to keep up with the trend of full, dark, and thick brows, they can finally relax and relish their brows' reclaimed fame. But what if you have thicker brows and want to give this trend a try? Threading, trimming, and plucking can all thin your brows, but keep in mind that it can take four to six months for the hairs to grow back completely once trimmed. If you don't want to trim your brows, use gel to make the head of your brows look thicker. This will give the convincing illusion of a thinner body, arch, and tail. Straight Brows Thanks to Kendall Jenner, straight brows are now mod! As the name implies, straight brows are brows that are ruler-straight. People achieve this look by shaving off the tail. It might seem weird to have brows without a tail, but when done with care, straight brows look super flattering! This trend is popular with celebrities in the U.S. and Korea, so if you want to look like a celebutante, a no-tail look is arguably the way to go. Ombre Brows You've probably heard of ombre hair before, but what about ombre brows? The next hot eyebrow trend of 2021 according to experts is sublimely shaded brows. Ombre brows are brows that gradually darken from head to tail. The subtle shade transition adds depth to normally one-note brows. You can shade your brows manually with powder or a pencil, but if you want something a little more permanent, you can have your brows professionally shaded. During a shading treatment, a machine will inject dots of pigment into the skin. This creates a smooth ombre transition. Professional ombre shading is not for those with sensitive skin or the faint of heart! But for those who are comfortable tattooing their brows in the name of fashion, this is a great semi-permanent enhancement. Colorful Brows Brow tinting is an easy and effective way to darken light brows. The brow tinting process involves brushing a semi-permanent dye onto the brows to temporarily enhance or alter their hue. Brow dyes come in every color of the rainbow. You can choose a color that’s similar to your hair’s natural shade or unnatural colors such as green, blue, and purple. For those who want brows that scream glitz and glamor, brightly colored brows dusted with brow glitter are currently in vogue. Brow Henna Brow henna is a fantastic alternative to brow tinting. Brow tints only dye your hair follicles, but brow henna tints both the hair follicles and the skin underneath. This results in super-dark and super-full brows. Brow henna has a few other key advantages over tints. Tints are chemical-based products. Henna, on the other hand, is all-natural and vegan. Henna dyes are made by crushing the leaves of the henna plant and mixing the resulting powder with water to create a fine paste. Henna is also full of vitamins and moisturizers. It doesn't just enhance your brows—it nourishes them, too! Are you a beauty artist who wants to give this hot new 2021 trend a try? The Elleebana Brow Henna Kit contains everything you need to do brow henna! Shop with us today for brow henna supplies and other top Elleebana products.

Lash lifts are a popular treatment. Elleebana’s Lash Lift Kit provides everything you need to lift lashes—here's what you need to know about it.

Brow tinting is an effective method for darkening and thickening the brows. Here's what beauty artists need to know about this popular treatment.

Can’t choose between lash lift rods and shields? Here are the differences between these two essential tools and tips on how to choose between them.

Brow lamination is an effective and in-demand treatment. Here's what beauty artists interested in learning how to perform brow laminations need to know.

When you receive your qualifying box, stop, get your video recording device out, and record the opening of your box to be eligible to win free products! In order for your video to be considered in the contest the following rules apply. Contest runs from Sept 1, 2021 - Sept 30, 2021. All orders received during this time frame will be considered if submitted correctly. Contest only open to customers of Elleebana Store USA. Winners will be chosen by Elleebana Store USA staff. Grand Prize - $1000 in Elleebana Store USA store credit. Second Place - $500 in Elleebana Store USA store credit. Third Place -  $250 in Elleebana Store USA store credit (all qualified submissions will be entered in a drawing for this prize). Submissions will be judged on Creativity, Originality, and Excitement shown. Product purchase is required. Elleebana Store USA must be mentioned in the video. Please say THANK YOU and why you order your Elleebana products from Elleebana Store USA. Talk about the Elleebana products that you ordered and why you love them. By submitting your video to us, you are granting explicit permission for Elleebana Store USA, Ex-Import AU, and Ex-Import USA to use your videos for promotional purposes either on social media or any other promotional methods or platforms. Be excited and smile! Multiple Entries will be allowed. Videos must be submitted no later than September 30, 2021. Tag us on Facebook and Instagram...@elleebanastoreusa and @elleebanausa Email to info@elleebanastoreusa.com or share videos to https://drive.google.com/drive/folders/1wPkJTQO567Y7eq0ZGciM8RZbuCcw5fx9  Contest winner will be announced Oct 1, 2021. Video Guidelines: The Submission must only be for Entrant’s order; The Submission must be in English; The Submission’s caption/description must be in English; and The Submission cannot have been submitted previously in a promotion of any kind Content Restrictions: • The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;  The Submission must not disparage Elleebana Store USA or any other person or party affiliated with the Promotion, or any other person or third party;  The Submission must not contain brand names or trademarks other than Elleebana and its licensed brands. The Submission must not contain images, artwork, or other creative work not created by Entrant; The Submission must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous; The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where Submission is created; and The Submission must not show Elleebana products being used in a way that is deemed unsafe or inappropriate.

Let’s dig deep into the similarities and differences of Elleebana’s One Shot Lash Lift System and Elleebana’s new Elleeplex Profusion Lash Lamination System. The four biggest differences are: 1.The active ingredient: Elleebana One Shot Lash Lift System uses Thioglycolate to break down the disulphide bonds in the lash and permanently redirect the lash into a lifted style. This chemical softens, swells, and raises the cuticles present on the outer layers of the lash. The Polypeptide chains are now able to be easily reshaped. The Elleeplex Profusion Lash Lamination System uses Cysteamine Hydrochloride (CHC). This ingredient breaks down the disulphide bonds at a lower PH than the Thioglycolate requires and forms a part of a group of aminothiols that is stable when used in Elleebana’s formulation. This particular formulation creates a chemical reaction where while the breakdown is happening, each bond is replaced with a new bond that imparts structural integrity back into the lashes during the process. This makes the specific formulation that Elleebana and Elleeplex have created more user friendly and reduces the risk of over processing. 2. Timing: Elleebana One Shot Lash Lift System has the fastest processing times in the world due to its tried-and-true formulation. Typical processing durations for medium lashes are 6 minutes for the lifting solution and 5 minutes for the setting solution. When the Elleeplex ReGen-Next Gen is used as a third step, 3 minutes would be used. The total treatment duration is equal to 14 minutes. As with any procedure, care must be taken to thoroughly inspect a client’s lashes to determine what timing should be used so that over processing does not occur. Elleeplex Profusion Lash Lamination timings are slightly longer for the lifting and setting solutions at 8/6 but the Elleeplex ReGen-Next Gen can actually be mixed with the setting solution which equates to an equal overall treatment time of 14 minutes. We have found the Elleeplex Profusion to be particularly helpful with new technicians and for finer lashes. 3. Dual System: Where Elleebana’s One Shot Lash Lift System contains Thioglycolate, care should be taken not to apply the solutions to the skin. Elleebana’s Elleeplex Profusion is formulated as a dual system for lashes and brows so it can be used for Brow Lamination as well as Lash Lamination. It is more gentle and less likely to over process lashes or brows. 4. Storage and use temperatures: The Elleebana One Shot System should be stored between 39 and 75 degrees in a refrigerator and can be used without warming it up. The Elleeplex Profusion System should also be stored the same but is required to be brought up to room temperature prior to use as it needs heat for optimal processing. Now for the similarities: Both Elleebana’s One Shot System and the Elleeplex Profusion create amazing lash lifts. Both systems never have been nor ever will be tested on animals. Both systems are Gluten Free (clients should always list any allergies on the indemnity from prior to any treatment) Both systems are Paraben and Formaldehyde Free. Both systems are meant to be used with Elleebana’s silicone rods which means there is no latex present for clients who are sensitive to latex. Both systems utilize individual sachets which means the product is always fresh, the sachet can be sealed, and if stored properly can be used for a second client within 24 hours which equates to better value and profits for your salon(s).

Can I perform a Henna treatment on the brows after a lamination?

Are lash lifts safe for pregnant women?