2022 Emerging Trends in the Beauty Industry

Another year, another set of trends. The past few years have been particularly chaotic, and in response to that, beauty trends have evolved in a way like no other. Let's take a look at the emerging trends in the beauty industry for 2022 and what they mean for the future of beauty.

Bold and Beautiful

Partially thanks to the rise of beauty influencers on Tik Tok, brazen looks that no one would dare to try pre-pandemic are coming out of the woodwork. People are embracing vibrant, bold, and unconventional looks that make them feel good. From dramatically dark and lifted lashes to overemphasized brows, 2022 is the year of fun and experimental looks that accentuate the wearer's personality.

Brow Lamination

Lamination is one of the hottest new trends in the brow world. This microblading alternative is a non-invasive treatment that's a lot like a perm for your brows. A gentle chemical formula is used to relax the brow hairs, which are then groomed into the desired shape. This treatment makes it easy for people to tinker freely with the shape of the brows. And paired with brow tints, it creates a bold and stunning look that lasts.

Au Naturel

Bold looks aren't the only thing beauty lovers are embracing. Many are embracing themselves as-is and working with the features they were born with rather than altering them with heavy makeup. That means that demand for subtle, natural products and treatments is bound to rise—natural looking brow tints, subtle lash lifts, and more are about to break into the limelight.

Henna Brows

Another brow trend that's seen a recent uptick in popularity. Henna tints are derived from the leaves and flowers of the henna tree. These natural dyes are gentle on the skin and hair and dye them a beautiful warm tone. This treatment is perfect for those who want a semi-permanent tint but are conscious about the products they use on their body.

These are the top four 2022 emerging trends in the beauty industry. As you can see, 2022 is the year of embracing the self and embracing Mother Nature. People are using esthetic products in a way that makes them happy and trusting green products that are good for both their body and nature.

At Elleebana Store USA, you'll find a wide variety of Elleebana lash and brow products for your salon. We're a proud Ellebana distributor offering everything from bold brow tints to the tools you need to create flawless natural lash lifts and bold brows. Shop with us today for quality and trendy professional beauty products.