If you want your salon business to thrive, you need to make sure it’s raking in profits. However, there’s a fine line to traverse when it comes to pricing. Price too high, and you might send clients scurrying, but price too low, and your bottom line could suffer. So, what’s the sweet spot? There’s no one-size-fits-all answer to salon pricing because the right prices are dependent on factors like your experience, the products you use, and even the location of your business. If you want to price things correctly, carefully consider these factors when valuing your salon services.
The Location of Your Business
The location of your business is something to take into account when setting prices for your salon. If you’re nestled in a trendy neighborhood, you might lean toward premium prices, while a more laid-back area could call for a budget-friendly approach. Understanding your local market is key to finding a balance that keeps both your clients and bottom line happy.
Naturally, prices will vary based on the services you’re offering. Brow tinting, for example, typically costs under $50, while more involved services like lash lifts average over $100.
If you’re not sure what value to set for a particular service, look up what other salons in your area are charging for the same thing. You’ll also want to account for the amount of time the treatment takes you to complete, as well as what you pay for the necessary tools and products.
Another factor to consider when pricing your salon services is your level of expertise. How experienced are you and your staff? Are you beginners, fresh-faced and new to the world of beauty? Or are you experienced professionals with years of lash lifting, brow tinting, and more under your belts?
More experienced beauty professionals can charge higher-priced services because they’re typically more skilled and offer higher-quality results compared to newcomers in the industry. That said, those new to the industry shouldn’t be discouraged from charging competitive prices as long as they provide quality services.
The Products You Use
If you look at your competitor’s prices and wonder how they’re making a profit with what they’re charging, it could be because they’re using cheaper, lower-quality products. If you use higher-quality products in your salon, don’t be afraid to charge more. You need to make your money back, after all! And while your clients may be paying more for your services, using top-notch products ensures they walk away with extraordinary results that are well worth the extra expense.
If you’re searching for professional-grade products to stock your salon with, visit Elleebana Store USA. We’re a proud North American distributor of Elleebana brand products, including Belmacil lash and brow tints. These top-of-the-line tints provide vibrant, long-lasting color for lash and brow hair, and they come in 10 gorgeous tones that you can mix together to create the perfect shades for your clients.