Let’s be honest—before and after photos are like gold for cosmetologists. They showcase the magic of your skills and are essential for attracting new clients. However, taking perfect before and after shots can be tougher than you think. The lighting, angles, and even minimal editing can make all the difference. Fear not, though—we’ve got you covered. In this blog post, we’re sharing a step-by-step guide on how to take perfect before and after client photos!
Set Up Your Phone Camera
If you want to take the perfect before and after photos, you need to set up your camera to capture the moment. You can clear out some space on your phone by deleting any old photos or apps you no longer need. This will ensure that you have enough memory for the photos you’ll be taking.
Next, adjust your camera settings by turning off the flash and steadying your camera. If your camera lacks stability, consider investing in a tripod to keep it steady. Hold your camera horizontally for better pictures, as this gives you a wider frame to work with. A shaky photo can ruin an otherwise perfect shot, so make sure your camera is stable and use a timer if necessary.
Find the Right Lighting
When it comes to taking perfect before and after photos, lighting is crucial. Natural light is always best, so find a room with plenty of windows and use the light to your advantage. Avoid taking photos in direct sunlight, as it can cast harsh shadows on your clients’ faces. If there is no natural light, invest in a professional light kit. Soft, diffused lighting is ideal as it illuminates your client’s features without creating harsh shadows.
Choose the Right Angle
Angles are everything in photography. To showcase your client’s transformation, take a full shot of them from the front and side. Make sure that they’re standing up straight with good posture, as this will make their features look more defined. When taking close-up shots of their lashes or brows, hold the camera at a slight angle and avoid taking shots from above or below. This will accentuate their features and make them look more prominent. Always take before and after shots from exactly the same angle.
Take Multiple Shots
Taking multiple shots is crucial when it comes to perfecting your before and after photos. Encourage your clients to make slight adjustments to their posture or facial expression between shots. This way, you’ll have more options to choose from when selecting the final photos.
Taking multiple shots can help you capture the best possible angle and avoid any blurriness or background distractions. It may take some time to get the perfect shot, but taking multiple shots will increase your chances of success.
Keep Track of Your Progress
Keep track of your progress by taking photos of your work regularly. This will allow you to monitor your progress and give you a bank of photos to choose from when showcasing your work to potential clients.
Keeping a record of your progress can also be beneficial for personal development. You can use your photos to analyze your strengths and weaknesses and develop strategies to improve your skills. They are also helpful if you need to troubleshoot an underwhelming lash lift or brow lamination.
Use Props To Highlight the Change
Our next tip on how to take perfect client before and after photos is to use props. Lash and brow professionals can use props to highlight the transformation between before and after photos. For example, you can use a ruler to measure the length of lashes or a color chart to show the difference in the shape and shade of brows. Using props helps potential clients understand the change and see the results more clearly. Consider using props that are relevant to your specific services, such as lash and brow enhancers, tweezers, and brow stencils. Additionally, props can add personality to your photos and make them stand out from the competition.
Get Creative With Your Photos
Don’t be afraid to get creative with your before and after photos. Consider taking photos of the client during the process to showcase the steps you took to achieve the final look. You can also experiment with different backgrounds, angles, and lighting to make your photos unique.
Edit Photos if Necessary
Once you’ve taken your shots, editing them can enhance the final results. However, be careful not to edit too much, as it can mislead potential clients. Use editing tools to adjust the brightness and contrast and crop out any distracting elements. You can also blur out the background to make your client stand out more.
Consider using editing software like Adobe Photoshop or Lightroom to enhance the colors and overall quality of your photos. This may take some time to master, but it’s worth the effort. Editing software can help you correct any lighting or color issues and really make your photos pop.
Get Permission To Use Client Photos
Before sharing your client’s before and after photos online, it’s essential to get their permission. Ensure that they are comfortable with you using their images for promotional purposes. You can get their agreement in writing by having them sign a photo release form. This protects both you and your clients from any legal issues that may arise.
Share Your Photos
Once you’ve taken perfect before and after shots, it’s time to share them with the world. Share your photos on your website, social media platforms, email newsletters, and business cards. Tag your clients and use relevant hashtags to reach a wider audience. Sharing your photos can attract new clients and retain existing ones.
Taking perfect before and after photos requires patience, skill, and an eye for detail. By following this step-by-step guide, you’ll be able to take professional-quality photos that showcase your skills and attract new clients.
For all your professional salon needs, Elleebana Store USA offers a full range of Elleebana wholesale products, such as lash lamination and lift supplies, tints, and more. With our high-quality products, you can create beautiful looks that will make your clients look and feel their best! Check out our store today to find the perfect products for your salon!