Tips for Building an Online Presence for Your Lash Business
Posted by Troy Barker on
Click. Tap. Swipe. Scroll. Some actions you've done countless times throughout the day, but have you ever stopped and thought about how these simple motions can impact your lash business?
We live in a world that's becoming increasingly digital. People are glued to their computers and phones, so businesses need to establish a strong online presence to reach their target audience. This is especially true for small businesses such as lash businesses.
Having a strong online presence can help your lash business grow and attract more clients. Here are some tips for building an online presence for your lash business.
Why Online Presence Matters for Your Lash Business
Let's be honest: a lot of people are terminally online! Whether they're scrolling through Instagram, searching for reviews on Google, or checking out websites, people are constantly looking for information and services online. This means that if your lash business doesn't have a strong online presence, you're missing out on potential clients.
Having an online presence is also important because it allows you to showcase your work and brand in a professional way. It is a way for potential clients to get to know you and your business before even stepping foot into your lash studio.
So how can you start building your online presence?
The Best Platforms for Lash Businesses
To start, you'll need to open accounts on various online platforms such as social media, review websites, and your own website. Read on to learn some of the best platforms for lash businesses to focus on.
Instagram is a visual platform, making it perfect for showcasing your lash artistry. High-quality photos and videos of your work can attract followers and potential clients. Use Instagram Stories and Reels to give a behind-the-scenes look at your process. Hashtags related to lash extensions can also increase your visibility on the platform.
Facebook remains a powerful tool for businesses. Create a business page where you can post photos, client testimonials, and promote special offers. Facebook Groups are also an excellent way to connect with local communities and attract new clients. Engage with your followers by responding to comments and messages promptly.
Pinterest is another visual platform that can drive traffic to your website. Create boards with different lash styles, before-and-after photos, and beauty tips. Pinning regularly and using relevant keywords can increase your reach. Pinterest users often search for beauty inspiration, making it a great platform to showcase your expertise.
Google My Business
Google My Business is a free service that allows businesses to control how they appear on Google Search and Maps. By claiming your business on Google, you can control the information that appears when people search for your lash business. You can also respond to reviews and post updates about your business.
Your Own Website
Having your own website is important for establishing a professional online presence. It allows you to provide information about your services, pricing, and contact information. You can also use it as a portfolio to showcase your work and build trust with potential clients.
You can hire a web designer to create a custom website or use website builders like Wix or Squarespace to easily create your own. Make sure your website is mobile-friendly, aesthetically pleasing, and easy to navigate.
There are other platforms beyond these that may be relevant to your specific business, such as LinkedIn or Yelp. Look into what's available and choose the platforms that make sense for your business.
How To Build Your Online Presence
Once you have your accounts set up on these platforms, it's important to maintain a consistent and active presence. Check out the following tips for building an online presence for your lash business.
Create a Professional Website
Once you set up your website, make sure it looks professional and reflects your brand identity. Use high-quality images and keep the layout clean and organized. Include important information such as your location, hours of operation, services offered, pricing, and contact information.
Post Regularly on Social Media
That Insta account won't do you much good if you leave it dormant for weeks at a time. Make sure to post regularly and engage with your followers by responding to comments and messages. Share high-quality photos and videos of your work, behind-the-scenes content, and any promotions or special offers.
Optimize for Search Engines
SEO (search engine optimization) can help increase your visibility on search engines like Google. Use relevant keywords and phrases in your website content, social media posts, and business descriptions. This can help potential clients find your business when they search for lash services in your area.
Collect and Display Reviews
Client reviews are incredibly powerful. Encourage satisfied clients to leave reviews on Google, Yelp, and your social media pages. Display these reviews prominently on your website and social media profiles. Positive reviews build credibility and can influence potential clients to choose your services.
Offer Exclusive Deals
Running exclusive deals and promotions for your online followers can drive engagement and attract new clients. Offer a discount for first-time clients or a special package deal. Announce these offers on your social media and through email newsletters. Exclusive deals create a sense of urgency and encourage clients to book your services.
Network Within the Industry
Connecting with other professionals in the beauty industry can open doors for collaborations and referrals. Join online lash artist communities, attend beauty conventions, and engage with other professionals on social media. Networking can lead to valuable partnerships and expand your reach within the industry.
Building an online presence from scratch isn't easy. But once you have your accounts up and running and get into a rhythm of consistently posting and engaging, you'll start to see the benefits for your lash business. With information about your business easily accessible online, you can attract more clients and establish yourself as a reputable lash artist in your community.
And, if you’re looking to elevate your salon's reputation even further, consider incorporating Elleebana Store USA's Elleeplex Profusion lash lift kits. This Australian-born brand earns global recognition for its quality and effectiveness. Using a recognized name like Elleebana in your salon can boost your reputation and attract new clients. As an authorized North American distributor of Elleebana products, Elleebana Store USA can hook you up with the latest and greatest lash lifting products on the market.