In beauty and grooming, there’s no longer a strict gender divide. Men are increasingly seeking out treatments such as lash lifts, which were once exclusively female territory. As beauty professionals, we need to know how to perform lash lift services on male clients. We provide some tips for doing so below.
What Is a Lash Lift?
A lash lift is a professional treatment that uses chemicals to curl and lift the lashes for a fuller and more dramatic look. It’s similar to lash extensions, but unlike extensions that add false lashes onto your natural ones, lash lifts work with your existing lashes.
The procedure involves applying a lifting solution to the lashes, which curls them upward and sets them in place. This creates the appearance of longer, thicker, and more voluminous lashes without the need for extensions. This occasionally comes with a tint to make the lashes appear fuller and more defined.
Why Lash Lifts Are Becoming More Popular for Male Clients
In recent years, traditional gender stereotypes have increasingly come under scrutiny. As a result, men are feeling more comfortable and empowered to express their own unique sense of style and beauty.
Lash lifts offer a subtle enhancement to the eyes without being too obvious or over-the-top. This makes them an appealing option for male clients who want to look well-groomed and put-together but still maintain a natural appearance.
Moreover, lash lifts are a low-maintenance option for those with busy lifestyles. As men are becoming more aware of the importance of self-care and grooming, they are turning to treatments like lash lifts that provide long-lasting results without requiring much effort or time.
How Is It Different for Male Clients?
While the basic procedure remains the same, there are some key differences when performing lash lifts on male clients. These tips for performing lash lift services on male clients will help you provide top-tier results.
Understanding the Differences in Lash Characteristics
Firstly, men’s lashes tend to be thicker, stronger, and sometimes longer than women’s. This means they may require a longer processing time or a stronger lifting solution. Assess the client’s lashes individually and tailor the treatment accordingly to avoid over-processing or under-processing.
Addressing the Stigma
Despite the growing trend, some men may still feel a certain stigma attached to such treatments. As a professional, you need to create a comfortable, judgment-free environment. Educate them about the procedure, explain the benefits, and reassure them that grooming treatments aren’t just for women.
Communicate and Manage Expectations
Communication is key when it comes to performing lash lifts on male clients. Have an open and honest conversation with your client about what they can expect from the treatment, as well as any potential risks or side effects.
Some men may also have concerns about their lashes looking too feminine after the lift. Assure them that the final result will still look natural and masculine.
Offering a Natural Look
Most male clients prefer a more natural look, as opposed to the dramatic curl often desired by female clients. You can achieve this by using a larger rod to create a gentle lift, giving the lashes a subtly enhanced appearance. That said, you should always consult with the client and adjust the treatment based on their individual preferences. Some men may still want a more dramatic look, and you want to cater to their desires as well.
Offering Tints for Added Definition
Tinting is a great service to offer alongside lash lifts, as it can give clients an even more noticeable enhancement. While not all male clients may be interested in a tint, you should offer the option for those who want a more defined look. A light or medium brown tint can enhance the natural color of the lashes, making them appear fuller and more defined without being too dark or dramatic.
Post-treatment care is just as important for men as it is for women. Teach your male clients these tricks for maintaining their lash lift.
Avoid Hot Water (and Steam)
Hot water can disrupt the lash lift process, so advise clients to avoid anything that could create steam—such as hot showers or saunas—for at least 24 hours after the treatment.
Use a Gentle Cleanser
Encourage your clients to use a gentle cleanser when washing their face and to avoid rubbing their eyes roughly, as this can cause lashes to fall out prematurely.
Advise Against Sleeping on Their Stomach
Sleeping on the stomach can cause lashes to become crimped and lose their lift. Recommend that clients sleep on their backs or side for the first few nights after the treatment.
Avoid Oil-Based Products
Oil-based products can break down the lash lift solution and cause the curl to drop. Advise clients to use oil-free makeup and skin-care products around the eyes to maintain their lifted lashes.
Protect Lashes From Sun Exposure
Sun exposure can also cause the lash lift to loosen, so advise clients to wear sunglasses or a hat when outside for extended periods. This will protect their lashes and maintain the lift for longer. Additionally, recommend using a lash conditioner or serum with SPF to protect and nourish the lashes while in the sun.
Emphasize the Importance of Touch-Ups
Like any semi-permanent treatment, lash lifts require touch-ups to maintain their results. Encourage male clients to schedule regular appointments for touch-ups, and remind them that it’s a quick and easy procedure with long-lasting benefits. Generally, clients should schedule a touch-up every six to eight weeks, though this may vary depending on individual lash growth.
Performing lash lifts on male clients opens up a whole new demographic for beauty professionals. With the right approach and understanding, you can provide this service with confidence and prowess, making your male clients feel comfortable and valued.
If you’re looking for a gentle, effective lash-lifting system to use on your male clients, consider trying the Elleebana Lash Lift. It works with all lash types, including men’s lashes, and provides long-lasting, natural-looking results that can last for up to six to eight weeks. You can get it at Elleebana Store USA, an authorized North American Elleebana distributor. From lash lifting formulas to rods and shields, we have everything you need for a successful lash lift service.